Dr Angela Misra, MRCPsych FFMLM
Founder
"Recovery is not just stopping a drug; it’s starting a life.” – Dr Misra
Dr Angela Misra stands at the helm of FLOW Therapy™ she is Criterion Associates Group President and Chief Medical Officer a visionary Psychiatrist whose work bridges medicine, humanity, and faith. Renowned for her unwavering commitment to patient dignity and lasting transformation, she is both the strategic architect and the clinical conscience of FLOW Therapy™'s global mission to redefine Rehabilitation.
Trained in General Adult and Child & Adolescent Psychiatry within the UK NHS, Dr Misra has spent over fifteen years designing and delivering culturally sensitive detoxification, rehabilitation, and aftercare programmes that consistently outperform national recovery benchmarks. Her multidisciplinary experience fuses front-line clinical excellence, academic inquiry, and board-level leadership, ensuring that every initiative under her direction is both evidence-based and human-centred.
Internationally, she co-founded The Unity Initiative (TUI) the pioneering organisation behind FLOW Therapy™ a globally recognised rehabilitation model now embedded across UK, EU, and US prison, probation, and community systems. This breakthrough methodology has transformed thousands of lives by uniting Islamic scholarship with cognitive behavioural science and trauma-informed practice, setting a new benchmark in culturally congruent care.
Dr Misra’s strategic influence extends across the medical and policy landscape. She serves as an Executive Member of the Royal College of Psychiatrists Volunteering and International Psychiatry Special Interest Group (VIPSIG), helping to steer the College’s global development agenda.
She is also part of the RCPsych Coaching and Management Team, where she mentors emerging clinical leaders. As Deputy Chair of the Aspiring Leaders in Healthcare Network, she co-chairs national leadership workshops, including the forthcoming International Quality and Safety Forum 2025 (Utrecht).
Her professional excellence has been recognised through a series of national honours, including:
- Fellow of the Faculty of Medical Leadership & Management (FFMLM)
- NHS LeadersPlus Fellowship
- SAS Doctor of the Year 2024 (RCPsych London Division)
- Shortlisted SAS Doctor of the Year 2025 (RCPsych National)
A gifted communicator and compassionate reformer, Dr Misra embodies the fusion of clinical precision and moral purpose. Under her leadership, Criterion Associates is not merely delivering treatment — it is restoring dignity, rebuilding families, and reshaping the global narrative of mental health and addiction recovery.
Usman Raja
Founder
Usman Raja serves as Intellectual Property and Methodology LeaPresident & Principal Architectd, at Criterion Associates, he is both the strategic architect and the conscience of FLOW Therapy™'s global mission to redefine Rehabilitation.
He brings over two decades of applied experience at the intersection of behavioural psychology, ideological risk analysis, high-performance conditioning, and post-conviction rehabilitation.
A globally respected behavioural reform architect, trauma specialist, and faith-informed practitioner, Usman Raja brings over two decades of frontline experience in psychological rehabilitation, deradicalisation, and trauma recovery across high-risk environments.
Beginning his career as a professional MMA fighter, Usman transitioned from the combat arena to the frontlines of human reform pioneering Islamic Behavioural Therapy (IBT) with Dr Angela Misra, the world’s first evidence-based, faith-aligned rehabilitation model. His work has transformed hundreds of lives once considered beyond reform, achieving a 100% disengagement and reform rate and zero recidivism, verified by the UK Home Office.
Internationally endorsed by the Royal United Services Institute (RUSI) and West Point’s Combating Terrorism Center (CTC), his methodology has been adopted as best practice in trauma-based rehabilitation and behavioural realignment. Usman has trained elite institutions including the LAPD, NYPD, US Bureau of Prisons, and UK National Offender Management Service, bridging psychology, spirituality, and performance science to create long-term behavioural change.
As the President at Criterion Associates, Usman leads FLOW Therapy™ design and integration of behavioural, trauma, and identity frameworks within the organisation’s global rehabilitation and wellness ecosystem. His approach uniting neuroscience, psychology, and symbolic cognition is redefining recovery for the modern age, proving that healing is the restoration of self, not the suppression of symptom.
